Eirini Vlassi

Eirini Vlassi is Assistant Professor in Brand Development of Tourism Businesses and Destinations in the University of the Aegean. She holds a PhD in Collaborative Destination Marketing and Branding (University of the Aegean), an MSc in Business Administration- Tourism Management (University of Piraeus) and a B.Sc. in Economics (University of Crete).

She served as a lecturer in Neapolis University Pafos in the field of management and marketing of tourism business and tourism destinations and a coordinator of the MBA in Tourism in the same University. Since 2018, she has been an adjunct lecturer teaching Strategic Destination Management and Marketing in the MBA Programme in Aviation and Tourism Management that Frankfurt University of Applied Sciences, Germany offered in collaboration with the University of the Aegean, Chios (Greece). She had also served as an adjunct lecturer in the MSc in Digital and Social Media Marketing of the University of East London.

Her research focuses on destination marketing and branding, digital marketing and co-creation in the tourism sector.